The Hive started with a simple belief:
Entrepreneurs shouldn't have to sacrifice their life to grow their business.
Too many talented, visionary business owners are stuck in the weeds — buried in tasks that don't move the needle, overwhelmed by the day-to-day, and unable to focus on what they actually built their business to do.
We saw the gap between where ambitious entrepreneurs wanted to go and the support systems available to get them there. Traditional agencies were too rigid. Freelancers were too disconnected. Hiring full-time was too expensive and time-consuming.
So we built something different.
Who We Are
We're not an agency. We're your growth team.
The Hive is a partner-led, fully managed business team. We combine strategic insight with operational excellence to become the behind-the-scenes engine that powers your growth.
We don't hand you a list of deliverables and disappear. We embed into your business, learn how you operate, and take real ownership of the work — so you can lead with confidence, not exhaustion.
Here's what makes us different:
We're proactive, not reactive—we don't wait to be told what to do
We think strategically, not just task-by-task
We work as a coordinated team, not a collection of disconnected contractors
We protect your margins and your time with equal care
We take on responsibility—not just the work
WHAT WE STAND FOR
We believe:
Freedom is the point — you should be able to step back without things falling apart
Delegation is a skill — and when done right, it's a superpower
Great execution is non-negotiable — strategy without follow-through is just expensive dreaming
Business growth should be sustainable — not sprint-and-collapse
Our Mission:
To give growth-focused entrepreneurs the team, strategy, and systems they need to scale—without burning out or losing what they built their business for.
Our Team
The people behind The Hive
We're a team of strategists, operators, marketers, and systems thinkers—united by one thing: we love making businesses run better.
Sydney Sherman
Sydney de Arenas Sherman is a serial entrepreneur, investor, and operator who has built six businesses in the last decade. She leads The Hive, a business growth agency for founders, co-founded The Hive to reimagine how small businesses scale, co-manages Ítaca, a Guatemalan hospitality brand with four restaurants and two hostels, and runs The Etho, a marketplace for ethically produced products and Etho Interiors, a luxury design studio with her mother.
Her recent ventures focus on business turnarounds, acquiring and restructuring companies through strategy, systems, and people-centered leadership. This work fuels her passion for making businesses function better from the inside out so they can grow with stability and longevity.
An advocate for bootstrapping, Sydney has also successfully raised capital, giving her a unique perspective on both lean and investor-backed growth. Featured in 50+ media outlets, she is recognized as a founder dedicated to building businesses that work in the real world.
Having traveled to more than 40 countries, Sydney now lives in Guatemala with her husband and two children, championing entrepreneurs committed to building businesses—and lives—that actually work.
FounderEvery person on The Hive team is chosen for their ability to think, execute, and communicate at a high level. We don't outsource quality.
Christene Logesky
Chief Operating Officer & Revenue LeadChristene Logesky is the operational force behind The Hive, ensuring everything runs smoothly while driving sustainable revenue growth. She specializes in building scalable systems, optimizing delivery, and turning strategic vision into efficient, repeatable processes.
With a strong focus on both operations and revenue, Christene leads the development of The Hive’s internal infrastructure—from client onboarding and project execution to sales funnels and pipeline management. She plays a key role in maintaining quality across all client deliverables while supporting the team in executing at a high level.
As a core member of the leadership team, Christene helps shape company strategy, protect margins, and identify opportunities for growth within both new and existing client relationships. Her approach blends structure, clarity, and performance—ensuring The Hive not only operates effectively, but scales with intention. Check her out over in coaching business as well here.
The In-House Team
Extraordinary Results Start With An Extraordinary Team
We believe that having the right people for the job is vital to the success of your business. By having professionals specialized in all areas of Marketing, Business Strategy, and Operations, you get the skills you need. When you need them.
Here’s a look into The Hive’s collective experience:
90 years of Business Strategy experience
100 years of Marketing experience
160 years of Operations experience
10 languages spoken
Developed 200+ websites
Crafted 100+ brand guides
Traveled to 50+ countries
Proficient in using 40+ platforms and tools
Work in 8 different time zones
Systematized 300+ businesses to run more efficiently
Created 700+ marketing campaigns
Helped launch 300+ businesses from idea to execution
Supported 350+ product launches and business pivots
Written 6,000+ pieces of content
Managed 200+ social media accounts
Helped generate over $170 million in revenue for our clients
Collaborated with clients across 50 industries
Run 400+ successful ad campaigns with ROIs up to 8%
Documented 500+ Standard Operating Procedures
OUR ECOSYSTEM
More than services — a full growth ecosystem.
Depending on where you are in your business journey, The Hive connects you to the right resources at the right time.
Already scaling and need execution support? That's our core service offering.
Earlier in your journey and need to prepare for growth? We'll point you in the right direction.
Ready to go deeper on strategy? We build roadmaps that connect your vision to real results.
We meet you where you are—and grow with you.
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